Lisa Loeffler is the principal of Genuine Media, a social media consultancy. She has more than 15 years in marketing & public relations for corporate, retail management, nonprofit, higher education, government environments and more.
Magnetic content and copywriting is the center of all successful marketing initiatives. Don’t waste your time and create content for contents sake…Create powerful stories and worthy presentations (via Slideshare, or use photos on Pinterest) that grab your readers attention and create lasting impact. In today’s world it can be a challenge being better when their is [...]
Brands known as “early adopters” of technology have been chomping at the bit since last summer to have a crack at launching their new Google+ business pages. Their wish was recently fulfilled, as Google launched the new social media platform this week. Inc. reported earlier today, “Just when a marketing strategy in 140 characters or [...]
“Social networks and blogs reach nearly 80% of active U.S. Internet users,” states a recent report released by Nielsen. The value of time consumers spend online continues to explode, especially when it comes to their purchasing decisions being influenced by what they read and how their friends and other online users opinions influence them. Today [...]