How Fairmont Hotels Used Facebook Contest to Segment Audiences

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personalitythat matched fans up to their lifestyle interests to help define their travel personality. “We’re always looking for fun and creative ways to engage with our fans and followers,” shares Andrea Johnson, Executive Director, CRM at Fairmont. Johnson said their goal is [...]

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Applebee’s Campaign Pokes Social Media

In a new social media campaign “Life is Better Shared,” Applebee’s aims to promote itself as the number one spot in America for women to enjoy a much needed girls night out – any night of the week. The three campaign videos I stumbled upon were posted today on YouTube ahead of the formal PR kick [...]

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Please Aggravate Me: Is Gamifying Customer Service a Reality

We all know waiting on hold for-EV-ver on the phone, or standing in a l–o–n–g line, are a few of life’s most unpleasant, time sucking experiences. Recently I needed to change a flight with United Airlines. In the interest of time, I went to their website and logged into my account to make the change. Unfortunately, [...]

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